
In August, 2009, Gomez was named and currently, at the age of 17, is the youngest UNICEF ambassador. In her first official field mission, Gomez traveled to Ghana on September 4, 2009 for a week to witness first-hand the stark conditions of vulnerable children that lack vital necessities including clean water, nourishment, education and healthcare.[35][36] Gomez said during a interview with Associated Press that she wanted to use her star power to bring awareness to Ghana: “That’s why I feel very honored to have a voice that kids listen to and take into consideration [...] I had people on my tour asking me where IS Ghana, and they Googled it […] and because I went there, they now know where Ghana is. So it’s pretty incredible.”[36][37] Gomez said of her role as ambassador that: "Every day 25,000 children die from preventable causes. I stand with UNICEF in the belief that we can change that number from 25,000 to zero. I know we can achieve this because every moment, UNICEF is on the ground providing children with the lifesaving assistance needed to ensure zero becomes a reality."[35]
Gomez is involved in Disney's Friends for Change, an organization which promotes "environmently-friendly behavior", and appears in its public service announcements to raise awareness for the cause on the Disney Channel.[38] Gomez, Demi Lovato, Miley Cyrus, and the Jonas Brothers recorded "Send It On", a charity single which serves as the theme song for Disney's Friends for Change. The song debuted on the Hot 100 at number twenty.[39][40] Disney's Friends For Change will direct all of its proceeds from "Send it On" to environmental charities to the Disney Worldwide Conservation Fund.[39] Gomez was named spokesperson for UNICEF's 2009 Trick-or-Treat campaign, for the second year in a row, which encouraged children to raise money on Halloween to help children around the world. Gomez, whom raised over 700,000 for the charity in 2008, stated that she hopes to be able to raise 1 million dollars, a 300,000 increase from the previous year, In 2009.[36] Gomez participated in a celebrity auction in support of the Trick-or-Treat for UNICEF campaign. As part of the auction, Gomez donated 4 VIP tickets to a concert - of the bidders choice - with a backstage meet and greet and signed CD of her album Kiss and Tell. On October 29, 2009, two days before Halloween, Gomez will take part in a live web cast series hosted on Facebook, and will speak to viewers about and taking part in Trick-or-Treat for UNICEF. On October 6, 2009, Gomez made a surprise visit to a Los Angeles elementary school as part of the "A Day Made Better" program that was sponsored by OfficeMax. During her visit, Gomez gave the school an award, and gave them $1,000 worth of school supplies. Gomez spent the day with the students and talked about the importance of giving back to the community.
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